Can Creators Turn Their Influence Into a Real Business with Tokens?

Oct 14, 2025 published by
blog image

 

In this episode of The Wirex Podcast, host Lianna explores one of the most fascinating questions in the creator economy — can influence become a tradable asset? 

Joining her is Michael Graham, Founder of Web3 Growth Hub, to unpack how tokenization could redefine ownership, community, and the value of influence. Together, they dig into the future of creator monetization — from the idea of “creator tokens” to the ethical and emotional implications of turning personal brands into digital assets. 

💡 In this episode, you’ll learn: 

  • What it really means for a creator to tokenize their influence 

  • Who determines the value of a creator token — the market, the fans, or the creator? 

  • Whether tokens could lead to a “stock market for people” — and what happens when that value crashes 

  • How tokenized influence might blur the line between authenticity and performance 

  • If AI-generated influencers could join the token economy 

  • And whether on-chain trust could become the new social currency 

Join us for a thought-provoking look into the intersection of Web3, creativity, and human value — and discover what happens when influence goes on-chain. 

🎧 Tune in, subscribe, and share with a fellow creator — the future of influence might be closer than you think. 

Listen to this episode on other platforms 

Wirex Community

Join Wirex Discord for the latest news, releases and updates
Join now

Need help?

There is no such thing as a dumb question. Find out whatever you need to know on the Help section.
Open Help section