- Is enough attention being paid to whether the product of an ICO actually works and is the shine of marketing campaigns blinding investors judgement?
- Is more money invested in marketing an ICO than in its business and software development?
- Are commentators too quick to look for negatives in new software releases?
- Research using the forum Bitcointalk.org - read investor concerns and high ranked writers comments carefully to assess the ICO.
- The development team - find out whos involved to ascertain whether or not their experience is sufficient and relevant.
- Community coverage - whats being said by media and crypto commentators?
- What stage is the product at - how far beyond the white paper has development reached?
- Is there a legitimate need for the new token?