At Wirex, we’ve always aimed to make crypto more accessible, secure, and useful for everyday users. Now, as we continue growing across Europe, we’re making a big move: Italy is officially our new base for crypto operations in the EEA (European Economic Area).
This is more than just a location change—it’s a strategic step to bring better services, stronger regulation, and smarter innovation to our users across the region.
What This Means for You
We’re not just opening a new office. We’re investing in better infrastructure to support a more seamless and secure crypto experience for European users. Here’s what that looks like:
A local hub that allows us to better serve EEA users, with faster support, deeper market understanding, and more tailored products.
Closer work with regulators under the upcoming MiCA framework, ensuring Wirex remains a trusted and fully compliant platform.
Improved user experience, built on a strong foundation of security, transparency, and ease of use.
As regulation evolves in the EU, our presence in Italy positions us to stay ahead and offer services that meet the highest standards.
Building a Stronger Team in Italy
To lead this expansion, we’ve appointed two experienced professionals:
Alessandro Bruno-Bossio, our new Regional Managing Director for Italy and Chief Customer Strategy & Retention Officer. With leadership roles at Paysafe, Nexi, and PayRetailers under his belt, Alessandro brings deep experience in fintech and user experience. His focus is on building a simpler, more intuitive crypto journey.
Francesco Marotta, our new Non-Executive Legal Director, has over 12 years of experience in financial regulation and compliance. He’ll be supporting our legal and regulatory strategy across the EEA.
Their combined expertise ensures we’re not just scaling—we’re doing it responsibly.
Why Italy, and Why Now?
Europe is entering a new phase of crypto adoption, driven by clear regulation and increasing demand. Italy offers the right mix of innovation potential and regulatory clarity. As a registered Virtual Asset Service Provider (VASP) in the country, we’re already aligned with local requirements—and our MiCA application is underway.
Choosing Italy puts us in the best position to:
Partner with local stakeholders
Engage more directly with regulators
Launch new services built for European users
What Comes Next
Our Italian office will focus on product development, customer experience, and regulatory engagement. For users, this means more reliable, user-first services designed for the realities of today’s financial landscape.
We’ve always believed that crypto should be part of everyday life—not something reserved for experts. This move brings us one step closer to that vision.
Explore what’s new, and stay tuned for what’s next.